peloton
How Peloton Can Change the Game. Again.
Consulting Partner: Smart Design
Expert + Trend Analysis
Ideation Workshops
Concept Development
Context: Peloton aimed to define a home gym that anticipates future trends in tech, lifestyle, and healthcare.
Goal: Instead of making guesses about the future, we analyzed present day trends, technologies, and consumer behaviors to frame plausible scenarios.
Solution: Through diverse inputs from stakeholders, subject matter experts, and trends reports, we identified that Peloton hardware can address 3 key problems that consumers face today and into the future: Home integration, Product Democratization, and System cohesion. We envisioned a suite of hardware that enables a flexible fitness experience instead of being tied to static workout spaces, whether a shared class at the park or a boxing session in the living room. Our concepts bring surfaces to life, from simple projection of AI trainers to interactive mats.
Can We Predict the Future?
We began by defining 5 fitness future truths to best predict the future based on in-depth competitive analysis and expert research, focusing on timeless human needs and behavior over technology or trends.
Strategic Concepting
We built opportunity spaces that elevate the Peloton DNA in different ways, ultimately shortlisting a handful of hardware concepts.
Problem to Solve: Home Integration
Interactive Floor Mat
Since we'll still live in our homes in the same ways, from old Victorian homes with small rooms to shared multi-generational households, we envisioned solutions to better adapt to peoples' real spaces. We began with this prompt: How might we build hardware that excels in any room?
Any Room Doubles as a Gym
An interactive floor mat that functions as an interface, guiding your workout by displaying ideal positions.
Problem to solve: product democratization
Portable Trainer
Hardware offering is exclusive, appealing best to consumers who are highly-engaged in a single modality, like cycling. We explored this question: How might we envision hardware solutions to invite everyone under the Peloton umbrella?
Bring Your Favorite Instructor Outside
Bring the studio to the people, instead of bringing the people to the studio. Portable Trainer projects life-size holographic instructor to create a studio class in any space, inside or outdoors.
problem to solve: system cohesion
Projector Ring: One Adaptable Machine, Any Activity
Consumers lack cohesion across the many fitness activities they do and the products they use. How might we weave modalities together to create a seamless fitness universe to keep members under the Peloton umbrella no matter their routine, from strength, cardio, floor, box, dance, yoga, and whatever comes next?
An Invisible Gym
Installed discreetly on the ceiling like a light fixture, the Projector Ring comes to life when you need it and hides away when you don't. The device projects immersive holographic visuals to create a "workout zone" in any open space.
Haptic Accessories
Project Ring interacts with accessories to bring various modalities to life. For example, these haptic boxing gloves bring resistance and feedback on every punch, even without an opponent.
Hideaway Bike
Surround yourself with visual effects - no more screens. Projector Ring displays instructor and an immersive studio experience. The Hideaway bike offers full functionality without taking up visual and physical space in the home.