Turning human insight into your next big win.

Brand strategy and innovation, shaped by research.

While others collect answers, we listen differently.

We decode the meaning behind what consumers say and do, revealing the insights that matter. That clarity sparks the ah-ha moments to unlock brand and innovation opportunity.

Work in tandem.

We collaborate with ambitious leaders looking to rethink and reinvent their business. 

Research

Consumer Insights
Cultural & Trend Analysis 
Competitive Benchmarking 
Experience Audits
Journey Mapping

Brand

Target Audience Definition
Brand Positioning
Brand Architecture & Naming
Campaigns & Storytelling
Visual & Verbal Identity

Innovation

Whitespace Definition
Ideation Workshops
Concept Development
Product & UX Design
Roadmapping

About us.

Tandem & Co. bridges the gap between brand and innovation—helping you stand out with the right ideas, built for the right people. From strategy to design, we turn insight into momentum. Erica & Cat lead every project, curating a team of top researchers, strategists, designers, and writers from our global network.

Erica Eden

Founding Partner, Innovation & Design

A seasoned design leader and innovator, Erica brings empathy, creative vision, and strategic direction. Her superpower is turning user needs and cultural shifts into impactful ideas and actionable opportunities. Erica draws from her extensive experience serving Fortune 50 clients at world-renowned agencies.

Email Erica

Cat Rose

Founding Partner, Brand Strategy

A visionary brand leader and masterful dot connector, Cat has spent her career infusing brands with meaning and intent. Her years of UK & US experience span businesses of all sizes and diverse industries. She understands our clients like no other and the challenges of moving from concept to reality.

Email Cat