A brand and innovation studio that creates experiences people love.
Our mission is simple: to help companies lead in a world of constant change.
Navigating change starts and ends with the consumer.
Struggling to keep pace with evolving user needs? Unsure how to position the business in a new market? Competitors outpacing your innovation?
These challenges require a consumer-first perspective. By seeing the world through their eyes, we turn challenges into opportunities and, with our brand thinking and innovation expertise, lay the foundation for your success.
Work in tandem.
We collaborate with ambitious leaders looking to rethink and reinvent aspects of their business.
Research
Consumer Insights
Cultural & Trend Analysis
Competitive Benchmarking
Experience Audits
Journey Mapping
Brand
Target Audience Definition
Brand Positioning
Brand Architecture & Naming
Brand Storytelling
Visual & Verbal Identity
innovation
Whitespace Definition
Ideation Workshops
Concept Development
Product & UX Design
Roadmapping
About us.
Tandem & Co. bridges the gap between brand and innovation—a link you can’t ignore when you’re trying to stand out. From shaping a brand strategy to new product ideation and design, we’ll help you figure out what to build, who to build it for, and how to generate excitement and momentum.
For every project, we take the helm, pulling together the right expertise from our network of world-class researchers, strategists, designers, and writers.
Erica Eden
Founding Partner, Innovation & Design
A seasoned design leader and innovator, Erica brings empathy, creative vision, and strategic direction. Her superpower is turning user needs and cultural shifts into impactful ideas and actionable opportunities. Erica draws from her extensive experience serving Fortune 50 clients at world-renowned agencies.
Cat Rose
Founding Partner, Brand Strategy
A visionary brand leader and masterful dot connector, Cat has spent her career infusing brands with meaning and intent. Her years of UK & US experience span businesses of all sizes and diverse industries. She understands our clients like no other and the challenges of moving from concept to reality.
